bright green tourism
The purpose of Bright Green Tourism has been to discover ways to increase public interest in visiting Sønderborg with a unique focus on connecting both tourism and sustainable energy. Collaborating with SET Sønderborg and Project Zero, the Design Charette expanded to include other stakeholders inviting input and feedback from many other local businesses such as: the Sønderborg Municipality, SDU Sønderborg and SDU Kolding, Universe, Servodan, Joltech, Shopping Hovedstaden and iFabrikken. As part of a the IT Product Design course at SDU Sønderborg, the intended outcome of this two week project, was to present possible directions for the stakeholders to develop and work with further.
the bright green tourism project
posters from the presentation
There are many business travellers visiting Sønderborg.About 80% of guests staying at the local hotels are in town on business. They often have unexpected free time, so there is a need to offer guidance .While, the Design Charette acts as a catalyst for the Student Aided Experience (SAE), the SAE effort will depend heavily upon the collaboration and support between SET Sønderborg and the Sønderborg Student Foundation (SSF). The mission of the SAE is to help SET respond to visitors’ needs (business or otherwise) on a case-by-case basis with the help from local university students. The SAE team will capitalize on the international status of the university community (70% of students are from abroad) as well as provide student jobs and allow for a real-life application of their academic knowledge. This experience differs from other tours as visitors can experience Sønderborg, meaningfully, in their own language by students who know the area.
date_ April 2013
2nd year ITPD students, SDU
We suggested 4 different directions and their design solutions
GREEN TRANSPORTATION (Recycled Bikes, electric cars, air pods)
Visitors can experience Sønderborg in a variety of ways depending on the type of visit and number of people. Whether here for business or pleasure, there is an interesting and green initiative for travel and touring. Air Pods run on compressed air and with a top speed of 70 km/h, 220 km per charge and room for four is a unique way to travel around Sønderborg and the surrounding areas. The recycled and remade bike initiative will also enable day visitors and backpackers an inexpensive and efficient way to travel through Sønderborg. For both concepts to run, self-service stations will be placed in convenient places for return and charging. Electric cars are already available in Sønderborg, however in cooperation with SET and SAE, promotion and packages will enable a complete green experience through transport and sites around Sønderborg.
Henry Scott and Michael Adams, are Sales managers at Maytag, an appliance company in Michigan, USA. They are planning to spend a week in Denmark, staying in Sønderborg while they have meetings at Danfoss headquarters in Nordborg.
Their travel department is aware that they will have free time during the week and have indicated to SAE what days they are available and their interests (they are both interested in the historical and energy tours). On those free afternoons, two American members of SAE, Terry Nichols and Maren Nelson-Burk have arranged to be their guides to provide not only a tour but common culture experience when seeing Sønderborg.
When they went back to their hotel they continued to discuss the great experience that they shared that evening with their colleagues.